A women’s hair defines her. It is her crowning glory. So it’s only natural that so much time, money and research goes into hair care. African women are probably the most explorative when it comes to hair and styling and for years’ have struggled with the hair ideal, using relaxers and other chemicals to force the hair straight, damaging it in the process, further encouraging the cycle of chemical treatments. However, in recent times, more and more women are flaunting and embracing the natural hair look.

The benefits of going natural are numerous; stronger, softer, healthier hair, no more expensive trips to the salon, a choice of hairstyle to suit your mood, lifestyle or outfit, and it’s a great time-saver.

However, deciding to let your natural hair shine can be both liberating and challenging. It is My Natural’s mission to help women on this journey, to empower them to go back to their roots and embrace their natural hair.

After talking to so many women, and after endless conversations, we found the biggest challenge was the lack of locally made, affordable and accessible products formulated for the specific needs of natural hair.

This is how My Natural began.

Developed in Africa, with so many women and so much hair to care for, My Natural creates products for the modern African women that suits all African hair types, even when worn under weaves, braids or wigs.

Formulated with natural butters and oils, all My Natural products are free from sulphates, parabens, silicones, and mineral oils, making them safe for you and the environment.